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GoaDesignsGoaDesigns™
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GOADESIGNS™

Creative direction / design / digital.

I make ideas clear,
visual and sellable.

From idea to sales-ready in 48 hours.

Brand, digital, campaign and sales-ready creative. A 48h sprint when it is urgent — projects and ongoing embedded support when it has to last.

See the work
BrandProductDigitalCampaign

Capabilities

Six core capabilities. One hand.

Strategy, design and production in one place — so idea, expression and final delivery never lose momentum between parties.

  • 01

    Brand & identity

    Positioning, verbal expression, logo, type, colour and rules that hold when someone else takes over the files.

    Typical outputs

    Logo, brand book, templates, design system

  • 02

    Art direction

    Visual concept and imagery for campaign, product and pitch — how it should look and why.

    Typical outputs

    Concept, moodboard, layout principles, image direction

  • 03

    Web & digital product

    Landing pages, sites and product interfaces — designed and built by the same hand, with real performance.

    Typical outputs

    UX/UI, responsive site, component library

  • 04

    Pitch & sales material

    Investor and partner decks, one-pagers and catalogues that make a complex business clear in minutes.

    Typical outputs

    Deck, one-pager, product catalogue, sales sheet

  • 05

    Campaign & content

    Campaign idea and production of ads, social assets and campaign pages in one consistent expression.

    Typical outputs

    Ads, social assets, campaign page, print

  • 06

    Packaging & product

    Packaging design and product expression that works on shelf, in print and in digital distribution.

    Typical outputs

    Labels, packaging, print-ready files, mockups

Also included

AI visualisation and concept development, presentations and sales material, copy/CTA and message packaging, social and digital content, white-label / overflow production for agencies, and longer embedded engagements.

Scope

I do not sell film production. If you have a film team, I complement it with the visual, digital and campaign material around the film.

Ways of working

  • 48h Sprint

    One scoped deliverable, done within two days of an approved brief and material.

  • Project

    A defined engagement in phases: strategy, concept, design, production, handover.

  • Embedded / white-label

    Ongoing capacity inside your team or agency. Delivered in your name.

Visual lab

Contact sheet.

The breadth of the work — packaging, art and e-commerce, leadership, premium service, product design, pitch, destination and own venture. Taken from real builds, never stock.

See the full archive

Ways to work

Three ways to work together.

From idea to sales-ready in 48 hours.

  • 48h Sprint

    A quick, tightly scoped delivery — an ad, a page, a pitch or campaign material. The clock starts once the brief and required material are approved.

    QuickFix 48™ €395 · Sales Boost 48™ €795 · Agency/Overflow 48™ from €595

  • Project

    A defined project over days or weeks — brand, web, campaign or sales material with a clear scope.

  • Embedded / White-label

    Flexible creative capacity for agencies and teams — short or longer engagements, delivered in your name and your tone of voice.

Prices excl. VAT. Longer assignments are always available. Film production is not offered — but I happily complement film teams with the surrounding graphic and digital material.

Fredrik Hassel — creative lead, designer och builder på GoaDesigns

Founder

The work has to
hold up in reality.

Creative lead / designer / builder

I run my own brands alongside client work. That means design never stops at a pretty file — it has to sell, be produced and hold up.

Fredrik Hassel. Strategy, art direction and production in one hand, from Åland and remote across the Nordics.

More about the studio

Next step

Have something that needs to be clearer, sharper or more sales-ready?

48h sprint, project or ongoing creative capacity.

See the work

Fredrik Hassel · Mariehamn / Åland · The Nordics